about us
Before YF was a consultancy, it was a conversation.
Before YF was a consultancy, it was a conversation.
Between two friends—Yana (the creative) and Mehdi (the technical).
We were collaborators who couldn’t always speak the same language. Vision and logic. Strategy and art. Design and systems.
And that tension? It taught us everything.
We realized that in today’s world—where technology evolves at a neck-breaking pace—there’s no more time to argue about who’s right.
We have to build alignment.
We have to work together.
So we did. We taught each other our worldviews. We traded blueprints and instincts. We pulled together all the beautiful fragmentations we’d been carrying—and turned them into a shared rhythm.
That rhythm became YF Project.
A business built from opposites in sync.
A clarity engine powered by two people—and backed by a global network of brilliant creatives, technologists, and operators.
What we built for ourselves, we now build for others.
Because when you find your flow—you don’t keep it to yourself.
Our framework
Project, Process, Progress
Project
Map your model. Clarify your offers. Build the base layer of understanding.
Process
Clean up the backend. Streamline delivery. Automate the right things.
Progress
Create measurable momentum. Track what matters. Stay in your lane—and your genius.
What We Value
This is how we work—and who we work best with.
We’re not about more tools. More noise. More overwhelm.
We’re here for the founders and teams who want to move with intention.
Our values:
- Clarity over complexity
- Systems over scramble
- Collaboration over control
- Flow over friction
we work best with:
Vision-led creatives who need structure
Agencies & service providers ready to scale
Entrepreneurs tired of reinventing the wheel
If you want alignment between your ideas, your tools, and your team—we’ll build it with you.
Let’s build a business that runs as well as it looks.
Because the right structure doesn’t box you in. It sets you free.